Sportler Phil Knight und seiner Coach gründeten im Jahr 1964 die Marke Blue Ribbon Sport (seit dem Jahr 1971 Nike). Ursprünglich war die Marke Lieferant für die japanische Marke Onitsuka Tiger (jetzt ASICS). Erste Schuhe stellte Nike im Jahr 1972 vor. Im Jahr 1984 stellte Nike Tennisschuhe Air Jordan für NBA Spieler Michael Jordan dar und damit Nike den Trend Sneaker Subkultur gründete. Heute verkauft Nike Kleidung und Schuhe in mehr als 120 Staaten.
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